The Heroic Power of Games
At its most basic level, gamification is the practice of applying game design principles to non game systems. This includes adding things like points, badges and leaderboards to a product, or other system. These additions increase engagement and retention, and just make things fun. But gamification goes much deeper than that.
My favorite example is Wikipedia. Wikipedia is not obviously gamified. There are no levels or points for users to achieve. And yet if you were to randomly insert a swear word into a Wiki page, it would be removed within 1.7 minutes. This is not automation. This is a volunteer spending hours of their day taking care of the website. Why? Because they are protecting the knowledge base of the human race. They have meaning. This is the true definition of gamification. It is the study of human motivation.
Conscious Gamification is my evolution of the traditional practice. It combines game design elements with the emerging trend of conscious companies. A company with treats users and stakeholders well simply does better. The fact that Facebook is currently running out of style is the perfect example of abusive practices. If users feel like they are being manipulated, they will slowly lose interest in a product. This is the Heroic Power of Games. Conscious Gamification can not only help a company make a positive social impact, but also make them a lot of money.
My name is Willem Delventhal. I have been building games for over 11 years, products for 6, and both much longer in spirit. I am the CEO of Mew and Me, a startup that is furthering animal behavior research in the world, and I have gamified everything from medical records to mindfulness.
If you are interested in learning more about Conscious Gamification, I suggest starting with the 4 pillars. If you are interested in hiring me, contact me here. And if you want to know more about me, head to my about page.