What is this place?

Hello! I am Willem Delventhal. I am the Conscious Games Guy. I believe in the Heroic Power of Games. I combine Game Design knowledge with products and systems that do not normally incorporate them. And I do it with a uniquely conscious perspective.


Conscious companies have been shown to outperform their competitors. I believe that they are the way of the future, and that games have a place in creating them.


Gamification is extremely effective at encouraging users to do the things you want them to do. It has been applied in all sorts of products, from Nike+ to Reddit.


Games themselves are a massive industry and a wonderful art form. I have been making them for as long as I can remember, and frequently tutor students.


Learn about Conscious Gamification and other things on my mind.