What is this place?

Hello there. My name is Willem Delventhal. And I believe in a very simple thing. If you want to do something, make it fun. Joy is one of the most powerful motivators in the human mind. And we can use it to make the world a better place.


Conscious companies have been shown to outperform their competitors. I believe that they are the way of the future, and that games have a place in creating them.


Gamification is extremely effective at encouraging users to do the things you want them to do. It has been applied in all sorts of products, from Nike+ to Reddit.


Games themselves are a massive industry and a wonderful art form. I have been making them for as long as I can remember, and frequently tutor students.

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Learn about Conscious Gamification and other things on my mind.